Case Study on Calgary Printing Paper Selection

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Imagine we are making a book for a client, with dimensions of 5.5” X 8.5” and French flaps. We have specified that the main text of the book be in antique blue-white Sebago IV #55. In the middle of the book, the eight-page photo insert will have text in Somerset Gloss #80. Mistakenly, the printer ordered Somerset Matte instead of Gloss. It will be up to my client whether or not we accept the Matte finish paper. The aforementioned scenario highlights the type of decisions involved in creating any print product in calgary. It also illustrates how these decisions are ultimately made by the client. However, that doesn’t always have to be the case. If you want to do calgary printing and happen to choose a good company then they will usually do it for you.

Paper Specifications

Paper Weight

Sebago IV Antique #55 seems thicker and rougher than you may think. It actually feels like a #70 text sheet. This is because it is not compacted and smoothed out on the papermaker. Since the main text sheets of the book were thick, it was important to select paper of compatible thickness for the photo section. Sebago IV is thicker than Somerset Matte, so Somerset #80 had a more compatible feel to the main text pages of the book than did #70.

Paper Whiteness and Brightness

In order to make the entire book text a consistent color, I selected a blue-white shade for both the main text section and the photo insert. The brightness of paper is another important thing I considered. Sebago IV is an 85/100 on the brightness scale and goes well with the 88/100 brightness of the Somerset Matte. Such paper, in a text rich book, will be less stressful on the eyes.

Paper Opacitycalgary printing shop

Paper opacity refers to the light-blocking power of paper. The main text section of the book has Sebago IV pages, which has an opacity of 93/100. The photo pages on Somerset Matte, which has an opacity of 95, should be opaque enough to prevent readers from seeing photos through each page.

Paper Availability

The potential for late paper deliveries is a serious issue because my client has requested a specific delivery date and his/her distributor will impose late fees if the books are not timely delivered. It is important to remember that some kinds of paper are easier for a printer to acquire than others. If you select a rarer paper, it can take longer for the printer in calgary to receive it and produce your product. Ask questions about the rarity of your selected paper and potential production delays, before you place your order.

The Client Makes the Final Decisions

It is essential to keep your client informed and involved in the decision-making process. You should give your client paper samples so that they know how different paper looks and feels. In this way, they can make a well-informed decision that best satisfies their needs.

Lessons Gleaned from this Case Study

It is useful to befriend your paper supplier, ask for samples on a regular basis, and learn the terminology of the paper industry. Learning the meaning of paper qualities like “bulk,” “opacity,” “whiteness,” and “caliper” will enable you to make more informed decisions regarding your paper selections. Remember that photos look better on a gloss finished paper. Finally, it is important to discuss paper availability with your calgary printer before you place your order. This will save you future disappointment and missed deadlines.

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How you can combine print services with digital services if you want.

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I wrote a blog clarifying some misunderstandings of the print industry last month. Here were the basic points:

• Print and digital are in competition (they actually work together to reach more people)
• Younger generations are not affected by print (coloring books, cereal boxes, printed instructions are still used)
• Printing is bad for the environment (Being environmentally responsible is critical but backup hard-copies are equally important)

Overly abundant information determines what should be published, leading to the primary question: what do your readers want to see and read? What do they want to hold in their hands? If a digital input is unread , it’s of no real consequence to anyone other than the creator. Conversely, printing requires physical and monetary resources. Printing allows one to handle the merchandise, which can then be shared with others. Digitally, the same information can be dismissed or forgotten. Cooperation between them is best, allowing digital and print to operate as allies. Let’s examine both audiences.

Your Digital Audience builds as you publish your materials online, determining what to publish based on your readers’ interests. Utilizing social media and opinion polls measure your own success. Your competitors’ blogs and their follower’s opinions can help you decide how to stay unique. Stay competitive with #hashtags and keywords.calgary prints

Your Print Audience comes from your digital success. Your audience needs to stay interested. If someone wants more information about your available book, online research leads to physical possession. They buy that book which requires printing. New technology like QR Codes, augmented reality and promotional codes also opens the door for widening the fan base even more. A great idea for a writer would be to give them a free digital copy along with their physical copy.

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